Why do we let price discounting into our culture? When you break it down, this phrase refers to the critical three lines: revenue, which doesn’t matter as much as we think it does in most cases; profit, which is critical to the success of our business; and cash flow, which is the king of them all.

Every member of your team and every business decision has the chance to impact those lines for better or for worse. And, when it comes to discounting, it’s almost always for worse.

This report will help you:

1. Learn the true cost of discounting
2. Create profit awareness
3. Prioritize profit in your sales compensation plan
4. Know when to negotiate